freelance copywriter and klaviyo specialist

Your ideas, my words, our success.

Emails, SEO blogs, website copy and PR that turn readers into buyers. I’m Senior Content Strategist for two longevity brands selling in five markets, and every word is written by me.

  • $6M+ in Email
    Sales
  • 80M+ Emails
    Sent
  • $2M+ in Orders
    from SEO

Brands I write for, and where my words have run

  • Tmrw
  • New York Post
  • Simply Nootropics
  • Daily Mail
  • Kitchen Impossible
  • USA Today
  • Diamocycle
  • Us Weekly
  • Moonrunners
  • Uncrate
  • The Archive
  • Alpha Wealth Group
  • Let’s Wander
  • Medium
  • Delaway Digital
  • The Good Electrical Company

Let’s talk BUSINESS

My email work

~55% average open rate

A 200,000-subscriber list I manage

Flows and campaigns for 5 markets

My SEO work

600+ SEO blogs written

160,000+ list sign-ups

A #1 spot on Google UK

My PR & creative work

350+ news outlets ran my PR

50 recipes from 25+ countries

1M words written

This is what I’VE BEEN BUSY doing

tmrw

350+ outlets

Tmrw

Senior Content Strategist for a daily longevity drink with 88 ingredients. I wrote the whole website, plus the Klaviyo emails, SEO blog, social and Reddit, and wrote PR that landed in USA Today, the New York Post (twice), the Daily Mail (twice), Us Weekly, Uncrate and the Super Age newsletter. One press release alone ran on 351 news sites, including FinancialContent and Wedbush.

  • Website Copy
  • PR
  • Email

2.3x traffic & revenue

Simply Nootropics

Senior Content Strategist for a global longevity supplement brand selling in five markets. I wrote the whole website and built the Klaviyo flows and campaigns for their 200,000-subscriber list, plus SEO blogs that rank.

  • Email
  • SEO
  • Website Copy

1 full book written

Let’s Wander

The travel brand behind the National Parks sticker bottle. I wrote the entire copy for their guidebook to the US National Parks, turning park facts and trail details into a guide people actually want to read.

  • Long-form
  • Travel
  • Ghostwriting

+40% search visibility

Diamocycle

In-house SEO specialist for an online diamond marketplace. I implemented on-page SEO strategies and improved the site copy.

  • SEO
  • Website Copy
  • Blogs

Emails for every stage of the journey

I build and write in Klaviyo every day, across five markets. Here’s where each email earns its keep.

Automated flows

  1. Sign-upWelcome seriesTurns a new subscriber into a first order.
  2. BrowsingBrowse abandonmentNudges people who looked but didn’t add.
  3. CheckoutAbandoned cart & checkoutWins back sales left in the basket.
  4. First orderPost-purchaseOnboards, educates and sets up the second sale.
  5. Running lowReplenishment & subscriptionReminds customers before they run out.
  6. LapsedWin-back & sunsetRe-engages lapsed buyers and keeps your list healthy.

Campaigns

  • Product launches
  • Black Friday & sales
  • Newsletters
  • Education & science
  • Press & social proof
  • Multi-market sends

Behind the scenes

  • Segmentation
  • A/B testing
  • Sign-up forms & list growth
  • Account audits
  • Compliant copy
  • Reporting

Results from a subscription health brand I run email for

$2Min email revenue in 7 months
$649Kfrom the welcome flow
$427Kfrom post-purchase nurture
95thpercentile campaign conversion
3 of 5top campaigns were my newsletter
$56Krecovered by abandoned checkout
Nicole Pezza, freelance copywriter and Klaviyo specialist

Greetings! My name is Nicole, but Nicky works just fine! I’m here to help anyone with anything writing-related. And whether you pronounce it Klah-vee-oh or Klay-vee-oh, I promise your emails will sound a lot better once I’ve had a go at them.

These days I’m Senior Content Strategist for Tmrw and Simply Nootropics, two longevity brands selling across Australia, New Zealand, the UK, Europe and the US. I own their content from start to finish: Klaviyo emails, the SEO blog, the website copy, social and PR. I’ve built my own AI tools for the research and admin, so my time goes into the writing.

Hiring for email? Compare

What you getNickyTypical agencyGeneralist freelancer
Who writes the copy✓Me, every word✗Often a junior writer✓Them
Builds in Klaviyo, not just writes✓Flows, segments, tests~A separate specialist✗Usually copy only
Email, SEO, website and PR in one voice✓One writer for all four~Several teams✗One channel
Health and wellness claims✓Checked daily, five markets~Depends who you get✗Rarely
Proof it sells✓$6M+ in email sales~Agency-wide stats~Varies
How you pay✓Per project, hourly or monthly✗Retainers and minimums✓Flexible

You got questions? I got answers

Do you write everything yourself?

Yes. Pezza Media is my own freelance practice, so you work with me directly on every word. I use AI for research and outlining, never for the finished writing.

Which platforms do you work in?

I’m in Klaviyo every day, building flows and campaigns, and I write for Shopify stores and blogs. If your platform is different, I’ll learn it quickly.

Can you write for health and wellness brands?

That’s my day job. In health and wellness, one wrong claim is a real problem, so I check everything and keep copy compliant across markets.

Where are you based?

I’m London-based and travelling, and I already work with brands across Australia, New Zealand, the UK, Europe and the US, so time zones aren’t a problem.

How do we get started?

Book a free intro call straight into my calendar, or send a note through the form below. From there we can scope the work or start with a short paid sample so you can see the fit.

Let’s make your words work harder

Tell me about your brand and what you need. No obligation, no hard sell, and I reply to every enquiry myself.

Pick a time for a free 30-minute intro call on Google Meet

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or send a message below

Prefer email? Write to nicolemariapezza@gmail.com, or hire me on Upwork.

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